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Showing posts from October, 2023

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Edwards Coaches Marks 100 Years with National Express Collaboration

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When your business turns 100, you want to mark the occasion with more than cake and a commemorative mug. For Edwards Coaches , the largest operator in the National Express network, the centenary year has kicked off in style with the delivery of a dual-branded Caetano Levante 3A bodi ed Scania K410EB6, complete with the bespoke registration NX25 BUS . Edwards Coaches It’s a coach, yes, but also a case study in clever brand alignment, long-term partnership and how visual identity can reinforce strategic messaging. Coming from a marketing background, I can’t help but appreciate the detail behind the design and what it signals for the next chapter of a company that’s been on the road since 1925 . A moving celebration of a century in service The new vehicle is more than a fleet addition; it’s a symbol of how Edwards Coaches has evolved from a family-run service in the Welsh Valleys to a national player operating 116 daily services on behalf of National Express. The Levante 3A , now one...

Transdev Announces £7.5m Order for 15 Mercedes-Benz E-Citaro Buses

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A significant development has been announced by Transdev today. The Keighley Bus Company have made a substantial £7.5 million investment in 15 new electric buses, aimed at transforming one of their most popular routes, The Shuttle, which connects Keighley and Bradford in West Yorkshire, into a zero-emission operation. Alex Hornby With support of £3.1 million from the Government's Zero Emission Bus Regional Areas (ZEBRA) fund, secured through a successful bid by their partner, West Yorkshire Combined Authority, this initiative is set to make a real impact. The 15 electric buses are all Mercedes-Benz E-Citaro models. This comes on the heels of another order for 20 similar vehicles that will be deployed in the Leeds, Wetherby and Harrogate areas. These new buses are designed to meet the requirements of Bradford's Clean Air Zone, which was launched in September 2022 and covers all vehicles except private cars and motorcycles. Notably, one year on, Bradford has reported its lowest r...

Liverpool Announces Franchising to Improve City Region Bus Services

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The Liverpool City Region is taking a significant step towards enhancing its bus services throughout the region. Mayor Steve Rotheram has announced plans to introduce franchising, a move that will allow the region to have more control over bus routes and fares. Tom Harrison (Bus Ambassador) A New Era for Public Transport in Liverpool Mayor Rotheram believes that this decision marks the beginning of a new era for public transport in Liverpool. He stated,  “Today marks the start of a new era for public transport in our area – we’re taking back control of our buses! “Hundreds of thousands of people in our area rely on buses to get about every day, with 82% of all public transport journeys taken by bus. Yet, for far too long, our residents have been forced to contend with a second-class service that places profit before passengers and leaves behind the very people who need it most. “Today we have chosen a completely new course for the future of our buses. Under franchising, we will hav...