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Showing posts from March, 2025

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Edwards Coaches Marks 100 Years with National Express Collaboration

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When your business turns 100, you want to mark the occasion with more than cake and a commemorative mug. For Edwards Coaches , the largest operator in the National Express network, the centenary year has kicked off in style with the delivery of a dual-branded Caetano Levante 3A bodi ed Scania K410EB6, complete with the bespoke registration NX25 BUS . Edwards Coaches It’s a coach, yes, but also a case study in clever brand alignment, long-term partnership and how visual identity can reinforce strategic messaging. Coming from a marketing background, I can’t help but appreciate the detail behind the design and what it signals for the next chapter of a company that’s been on the road since 1925 . A moving celebration of a century in service The new vehicle is more than a fleet addition; it’s a symbol of how Edwards Coaches has evolved from a family-run service in the Welsh Valleys to a national player operating 116 daily services on behalf of National Express. The Levante 3A , now one...

LCR to Secure Bus Depots in Major Franchising Move

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Bus services across the Liverpool City Region are set for a major transformation, with plans for a fully publicly-run bus network moving forward at pace. The introduction of a franchised system will see services brought under public control for the first time in nearly 40 years, promising more frequent buses, better connections and improved infrastructure. Liverpool City Region Combined Authority Franchising is Coming Sooner Than Planned You’ve probably heard about the move to bus franchising—where routes, fares and timetables will be planned by the public sector rather than private companies—but here’s what’s happening next. The first phase kicks off in St Helens and Wirral, with the new system up and running by September 2026. The whole region should be fully franchised by the end of 2027, a year ahead of schedule. Mayor Steve Rotheram, said: “Reliable, regular, and affordable buses are the backbone of a great public transport system. They connect people to work, education, and each ...