Go-Ahead Drives Growth in the West with Swanbrook Transport Acquisition

The Go-Ahead Group has agreed a deal to acquire Swanbrook Transport, a bus and coach operator based in Cheltenham. Swanbrook operates local bus, home to school services and private hire and will become part of Pulhams Coaches, which sits in Go-Ahead's Oxford division.

Go-Ahead Group

This latest deal builds on Go-Ahead’s recent acquisitions across England, including four coach companies across West and North Yorkshire, and the North East which further strengthens its service offering for schools, businesses, private hire and local authority partners.

Go-Ahead is now one of the largest coach operators in the UK with over 400 coaches from the South West to the North East, integrating its network with existing bus operations.

Luke Marion, Managing Director of the Oxford Bus Company said:

“Pulhams Coaches already has an excellent reputation in the Cheltenham area as both a local bus operator, and as specialist providers of coach services. Our acquisition of another reputable operator in the area in Swanbrook is an exciting opportunity to provide an even greater range of services locally and integrate it with our existing network.”

Matt Carney, CEO – Go-Ahead Bus, said:

“We’re delighted to welcome Swanbrook to the Go-Ahead Group, and to grow our presence in the UK coach market. As a company, we’re committed to connecting communities, so providing coach services across the country for schools, groups, small business and local authority partners is important to us. This is an exciting expansion of our coach operation to provide for more customers in the West of England.”

John Thomas, Operations Director of Swanbrook Transport Ltd said:

We are excited by the opportunities that joining such a prestigious group in Pulhams and Go-Ahead will bring to the company. Having established our business as a well respected operation in the local area we believe this is the natural progression for the business to further develop and be well equipped to meet the challenges of the industry for the future.