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Edwards Coaches Marks 100 Years with National Express Collaboration

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When your business turns 100, you want to mark the occasion with more than cake and a commemorative mug. For Edwards Coaches , the largest operator in the National Express network, the centenary year has kicked off in style with the delivery of a dual-branded Caetano Levante 3A bodi ed Scania K410EB6, complete with the bespoke registration NX25 BUS . Edwards Coaches It’s a coach, yes, but also a case study in clever brand alignment, long-term partnership and how visual identity can reinforce strategic messaging. Coming from a marketing background, I can’t help but appreciate the detail behind the design and what it signals for the next chapter of a company that’s been on the road since 1925 . A moving celebration of a century in service The new vehicle is more than a fleet addition; it’s a symbol of how Edwards Coaches has evolved from a family-run service in the Welsh Valleys to a national player operating 116 daily services on behalf of National Express. The Levante 3A , now one...
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First Bus in Yorkshire Rolls Out Giant Poppies for Remembrance

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If you’re spotting giant poppies on First buses around Yorkshire, it’s not your eyes playing tricks – it’s First Bus proudly showing its support for Remembrance this November. With 300 buses decked out in the iconic Royal British Legion poppy, First Bus North & West Yorkshire are adding welcome tribute to their fleet, honouring veterans and their families. And they’ve backed it up with a generous £3,350 donation to this year’s Poppy Appeal.

Two people in overalls stand beside a bus, showcasing a moment of camaraderie and teamwork in a transportation setting.
First Bus

From Leeds to York, and everywhere in between, these poppy-clad buses are rolling reminders of the sacrifices made. But First Bus isn’t just showing off poppies – they’re putting their wheels in action by offering free travel for Armed Forces personnel, veterans and cadets heading to Remembrance events. 

Whether you’re heading to a service on Sunday the 10th of November, or marking Armistice Day on Monday the 11th of November, just hop on and show your Armed Forces ID, medals, or uniform, and your fare’s covered.

In a respectful nod to tradition, First Bus drivers will even be permitted to pull over, if safe, at 11:00 am on both days to observe two minutes of silence.

Two people in high-visibility vests stand holding poppies in front of a green bus, symbolising remembrance and community service.
First Bus

John Roxburgh, Head of Operations at First Bus, commented,

“We have a number of colleagues who have served in the military or have friends and family connections so this is always a poignant time of the year.

“We hope free travel on our services will make it as easy as possible for as many veterans, serving personnel and cadets to attend Remembrance services and events in the region. The patience of customers in helping our drivers to pay their respects is much appreciated.”

So, as those poppy-adorned buses make their way through Yorkshire, remember that they carry more than passengers. They’re a moving tribute to those who have served, past and present, honouring the sacrifices made for all.

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